When life gives you hands, make handmade the Indigene way!

The label story:

Born six summers ago, Indigene is a conscious clothing label from Delhi. An open closet with stories untold. One that speaks of and for artisans and craftspeople across geographies, of consumers who know how it feels to pay it forward… Lending it form, shape and accent are its storytellers, designers Ruchi Tripathi and Jaya Bhatt, textile design graduates from Delhi’s National Institute of Fashion Technology.

Together, they do to simple, traditional clothing what nostalgia does to dreams.

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The collection was showcased at the recently held Lakme Fashion Week in Mumbai. Summer cool khadi and natural dyed ajrakh, is what makes up this chic collection. Knee-length dresses, with hand embroidered overlay jackets, fine mulmul scarves and boho pants are just the right things to be seen in this hot weather. Handcrafted, comfortable, easy and stylish clothing is Indigene’s forte, accompanied with a soothing natural palette and fuss free silhouettes.

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Indigene started with a passion for all things handmade. Translating traditional handcrafting techniques into contemporary aesthetics and styling. Lending a new perspective to that which is “made by hand” and turning it into a larger, yet deeply personal, statement. Indigene clothing is simple, modest yet stylish, keeping the essence of handcraft and fine detailing together, appealing to anyone who is experimental, creative and not bound by social norms and brackets.

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Indigene takes great pride in its family of highly skilled artisans involved at several stages of creation. Following an ethical supply chain, it strives to keep intact the real meaning of ‘handmade by artisans’ and ‘ethically crafted’. Each Indigene product goes through several hands and geographies. Each piece of clothing is a compilation of stories.

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Indigene is now available at:

Creo Lifestyle, Kemps Corner, Mumbai

Artisans Gallery,  Kalaghoda, Mumbai

Aza, Bandra, Mumbai

Date: Ongoing

Time: 11 am – 8 pm

Contact: 098201 45397

Website: www.indigenecraft.com

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