After 12 years of creating make-up magic for professionals in the tinsel town, SSIZ International launched their new brand – PROARTE for consumers. Trendy eye pencils in 12 colours, 42 professional cosmetic brushes for eyes, lips and face, 9 shades of lip pencils, 8 lashes and curlers among other tools and accessories stole the thunder at their recent launch event in Andheri.
The Proarte range of products are designed for precision and crafted with the best in the world of synthetic and natural-synthetic materials to perfectly match your makeup artistry. “This new brand comes in response to the need for professional-like makeup by comman households. Every girl dreams to look like her favourite actress and Proarte provides them with the right quality tools and accessories. Proarte signifies our focus on the future and our efforts to appeal to a wider audience as a relevant, innovative and contemporary brand,” opined Rayed Merchant, Director, SSIZ International – Proarte.
The branding initiative includes a new logo, tagline, creative look and redesigned website. Their latest collection mirrors the exciting and state-of-art direction they intend to give their products and company.
Proarte products will be available at all leading beauty stores and e-commerce websites.
PROARTE is a private brand of SSIZ International, which is a part of Bhamla Group. SSIZ International is the importer and distributor of the group’s private brands, and marketer and distributor for various popular global and Indian brands in the salon and spa space. Proarte is a one-stop-shop for professional beauty tools and accessories for the common man. The brand houses a plethora of cosmetics products along with their tools and accessories.