Sachin Tendulkar’s ‘True Blue’ set to bowl you over

Myntra, home to the country’s most popular celebrity fashion brands just got touched by legend. Sachin Tendulkar, the cricketing icon renowned for his swashbuckling flair on the field and his understated persona off it, brings his distinctive, premium men’s wear brand, True Blue, to Myntra.

Launched in May this year, True Blue celebrates India and aims to reinterpret traditional Indian motifs and apparel with a modern twist. True Blue redefines subtlety – giving pastels, greys and whites, a whole new definition. The styles available include a selection of runway inspired fashion that is available in extended sizes, all at attractive prices.

From light summer suits to shirts, T-shirts, chinos, waistcoats and other basics, the range is clean and minimal making it easy to wear every day. The timeless and modern approach to design creates a unique brand philosophy that is sure to give True Blue a strong impetus.

Sachin Tendulkar, Cricketing legend, said- “True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual’s style and not just a form of demonstration. It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India.”

Puneet Jain, COO, Arvind Fashion Brands said, ‘We are thrilled to partner with Myntra and leverage the superior reach and access that the platform offers brands. Sachin is excited to have another opportunity to engage and interact with men across the globe by dressing them in superior fashion.’

Prasad Kompalli, Head – eCommerce Platform, Myntra said, “Celebrity fashion is a rapidly evolving segment in India and Myntra is at the forefront of enabling celebrity fashion brands build strong digital footprints. True Blue brings alive and effectively combines Sachin’s passion for India and fashion. We are proud to partner with his venture and help establish Sachin as a fashion icon.”

About Myntra:
Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

About True Blue:
True Blue is a premium menswear apparel brand that captures the imagination of a nation that knows where it comes from and is proud of where it is headed. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian.

To shop True Blue please visit: http://www.myntra.com/true-blue/

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