Described as ‘death, dirty or tar’ Pantone 488C has officially been crowned the ugliest, and least appealing colour in the world.
Why would anyone want to work out what the world’s ugliest colour was? The icky brown shade actually has an importantcolour has been charged with the mission of stopping people from smoking.
Otherwise known as “opaque couché,” the muted, green-tinged brown “was commonly described as ‘death’, ‘dirty’ or ‘tar’ without any positive adjectives,” market researcher Victoria Parr. It’s so bad, the Australian Olive Association was insulted when people referred to it as “olive green,” and wrote to the federal Health Minister to voice its concerns about the color’s effect on the olive industry.
So 448 C is not only awful, but legitimately offensive.
The Australian government spent 3 months researching what hues people found the least appealing, in an attempt to make fag packets uglier. The colour, named Pantone 488C, and also known as Opaque Couche, was awarded the dubious honour of being the most hated tone in the competition.
This truly is the ugliest colour ever… would you still buy your pack of cigarette no matter what the pack colour? Let us know…