Launch Alert – LAKME Absolute Lip Pout

It’s playtime for your pout with Lakmé Absolute Lip Pout. Bold, bright and playful is the new beauty statement this festive season. 

Lakme Absolute Lip Pout - Campaign Shot

Lending a playful twist to ‘sculpt’, Lakmé is all set to get you pouting this season, as it announces the launch of ‘Lakmé Absolute Lip Pout’ – the definitive beauty must have for Winter/Festive 2015. Inspired by all things playful, this launch will be brought to life by Lakmé’s new range of vivacious lip colors, presented in a crayon format, to bring out the playfulness in you.

This new range of six bright, matte lip-colors and ten crème shades will add the magic of high definition lips to your look. Arriving just in time for the festive season, Lakmé Absolute Lip Pouts in reds, oranges and pinks invite you to have lots of fun with your makeup while promising a high colour- pay-off and long-lasting pout in just one stroke!

Exploring the realm of fashion fantasy, the new Lakmé Lip Pouts will play muse to internationally acclaimed designer Gaurav Gupta at the Grand Finale of Lakmé Fashion Week – Winter/Festive 2015. With Gaurav infusing his fantastical energy into design, the Finale promises to be an exciting affair with imaginative sculpting as the dominant theme. Daniel Bauer, Lakmé makeup expert, will collaborate with Gaurav to craft stunning runway renditions of playful makeup looks on models with the Lakmé Absolute Lip Pout.

New Launch: Lakme Absolute Lip Pout Product Pics/Details
Speaking during the launch of this beauty statement, Purnima Lamba, Head – Innovations, Lakmé India said, “As an extension to the Sculpt statement we introduced last season, we now bring forth a playful assortment of lipsticks that are brighter and bolder than ever before. These high-definition matte and crème lip-colors are specially designed to let you play with your pout in an easy-to-use crayon format. Along with Gaurav Gupta’s style and the vision of Lakmé makeup experts, we look forward to presenting runway renditions of playful, experimental makeup at the Lakme Fashion Week Grand Finale.”

Speaking about Lakmé’s beauty statement of this season, Daniel Bauer, Lakmé makeup expert, said, “This season is going to be all about experimenting with bold colours and having fun with your look. I’ve had a chance to play with some Lakmé Absolute Lip Pout lipcolors and I’m already in love with the color payoff and the shades”

New Launch: Lakme Absolute Lip Pout Product Pics/Details
Gaurav Gupta on his association with Lakmé Fashion Week commented, “Every girl has a playful side to her and this is what I want to celebrate at the Lakmé grand finale. My theme is ‘imaginative sculpting’ and the colors inspired by Lakmé’s new range, Absolute Lip Pout. It’s a vibrant and bolder palette to play with and I’m looking forward to the best ever finale show.”

With its world-class runway showcase and backstage expertise, Lakmé brings the best of fashion and beauty to the forefront every season. The brand along with Gaurav Gupta, will once again reinvent the finale stage at the most anticipated show on 30th August at the Lakmé Fashion Week Winter/Festive 2015.

Price Range: INR 650/-


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