Splash & Iconic along with actress Aditi Rao Hydari launched the AW16 collection of Splash at Aer Lounge, Four Seasons Hotel. The brand hosted an exclusive master class to introduce the AW16 line. Aditi looked her fashionable best in a creation from Splash’s new range, as she spoke about her association with the brand.
The master class was followed by a high voltage after party. The crème de la crème of the city was present to meet Mr. Raza Beig, who is seldom seen in India, at the launch party. Guests were seen enjoying the evening and raving over the collection.
Talking about the event Mr. Raza Beig, CEO, Splash, said
India is a very fashion forward market and we are very happy to have settled our footprint here. With its repertoire of making the best of international trends accessible to the vibrant youth, we believe that the brand ethos is extremely relevant to the growing aspirations of the global Indian.
The AW16 range at Splash boasts of contemporary collections categorized as Youth, DNM, Smart, Basics for both men and an added Vintage range for women. Character range, the newest entrant in the Splash wardrobe, has been expanded this season after its launch success. The range covers Superhero ( Marvel ), Barbie, Minion, Mickey & Minnie and many more iconic character merchandize.
Each collection has a unique offering; Youth targets the new generation, the future gamers. The mood of the collection is rebellious, grungy for men and very futuristic for women. DNM features a complete denim wardrobe for men and women. Splash has discovered exceptional use of this noble fabric. The collection includes the hottest picks & new variants. Smart collection is inspired by Gatsby, redefining style aesthetic & sensibility of a modern man and woman. The sophisticated yet modern touch to this season’s Vintage collection is an extension of bohemian story in floral & indigo moods.
Splash is part of the Landmark Group, is currently present in 14 countries across the globe. In India, Splash is present through 18 exclusive brand stores at Delhi, Noida, Mumbai, Bangalore, Hyderabad, Chennai, Cochin, Chandigarh and Mangalore. Splash is positioned as an affordable fast fashion brand, a brand of choice for the young, global Indian men and women. The Splash wardrobe pans across all occasions and moods and compliments the growing aspirations for the youth.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.
One of the biggest retail conglomerates in Middle East, India, Pakistan, Sri Lanka and Africa. The Group houses some of the most innovative retail concepts across the globe – Lifestyle, Homecenter, Max, SPAR and Splash being some of them which are now household names in India as well. Splash was founded in 1993 as a single brand store in Sharjah and today has grown to over 200 stores across 14 countries.
For more details visit the website SPLASH